"Fact: Posting for the masses does NOT equal massive leads."
Ever heard of the Blue Ocean Strategy? Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. In their own words, "Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant." This is a powerful business strategy many successful entrepreneurs have used to become industry leaders with their products such as Amazon Prime, Nintendo Wii, and Uber. Instead of building the "fastest car" to win the race, these visionary brands built their own racetrack. However, entrepreneurs don't necessarily need to create the next "best thing since sliced 🍞" to be successful.
What if you could avoid the 🦈 infested waters of traditional marketing and get the tools you need to create new frontiers of opportunity for your brand? 🤔
Every business exists to solve a problem.
So what do we do?
We help digital creators like you develop a remarkable online presence by giving you the tools to form your unique vision.
That's where we come in. Lexie Bishop LLC takes a similar approach to the Blue Ocean Shift and applies it to present day marketing systems with results driven strategies. Instead of beating out the online competition with picture perfect content, filter aesthetics and trend bandwagons, we use the principles of differentiation to guide entrepreneurs into creating an effective social presence that ultimately drives profit. We wholeheartedly believe that you ARE your niche. There is only one of you and the unique offer you provide. That's differentiation in itself. All you need is a way to present your offer in an effective way to reach your people. We've helped countless entrepreneurs march to the beat of their own brand by providing a powerful mindset, practical tools that translate this mindset into a compelling new marketing point of view, and a humanistic process which inspires confidence to own and drive the process for effective execution.
Branding and social media go hand and hand because it really comes down to the fact that it’s not just about what your company sells or solves anymore, and certainly, you need to be incredibly stellar at what you sell and what you make, but it’s about who your business is. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family [Source: Hootsuite]. What happens when you show up on social with the right kind of content? You build massive know and trust. You become highly visible and your brand grows. You sell your offers and programs with ease and no sleaze.
Now that you've discovered the winning recipe, let's get cookin' 👩🍳 .
Our Values
Dedication to long term relationships
Transparency
Encouraging creativity
Achieving growth
Sustainability practices
Resiliency
Maintaining a winning mindset